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Steve Schwandner

Partner Innovation & Market Research

About Steve

Steve is a senior consultant and strategic marketing expert specializing in creative and innovative marketing, VoC (Voice of Customer) research, QFD (Quality Function Deployment), and product development.

Steve’s exceptional ability to capture customer insights and translate them into innovative solutions has helped countless companies expand into new markets in the US and abroad. During his 28+ year career as consultant, advisor, and management coach, Steve has led more than 450 marketing projects for national and international corporations across several industries including Manufacturing, Healthcare, Architecture/Design, Finance, Education, Retail / Music, Not-forProfit and Oil & Gas/Energy.

Steve is passionate about spending time with his wife and family, playing the piano in various venues and staying in shape as a runner.

Steve holds a Master of Arts degree in Marketing/Advertising Management from Michigan State University and a Bachelor of Business Administration degree in Marketing from the University of Cincinnati.


  • Product & Market Research
  • Product Development
  • Voice of the Customer
  • Customer Experience
  • Quality Function Deployment
  • Guided Brainstorming
  • Research Methods & Techniques
  • Strategic Marketing
  • Creativity & Innovation